Literatura relacionada à venda de software

Aísa Pereira escreveu o livro Vendendo Software, o primeiro livro sobre venda e marketing de software publicado no Brasil e que está agora na terceira tiragem. Vendendo Software provê um passo-a-passo prático para uma metodologia de vendas inovadora e sua edição em Português está disponível para venda em diversas livrarias.

Atalhos para: Blogs, entrevistas Série "Construindo a venda" Artigos publicados Artigos de autores diversos Podcasts e Vídeos Blogs, entrevistas Blog de Aísa: Perdemos tempo porque não queremos perder tempo meira.com: engenharia de vendas [de software] Baguete: Software: é assim que se vende Série "Construindo a venda" 2006 acabou. Vendas agora só em 2007. Será? Aumentando as chances da prospecção Artigos publicados O que é vender software A complementação que faltava ao desenvolvimento de software Como vender software na linguagem correta Tudo o que Cristina quer é simplicidade Artigos de autores diversos 5 Things Decision Makers Want You to Know, The Brooks Group 7 Habits of Highly Innovative People, Think Simple Now 7 Internet Marketing Mistakes Which Are Destroying Your Business, Terry Dean 11 Steps to a High-Performance Sales Team, Sonia Ricotti A Arte de se Apresentar, Daniele Madureira A Busca pelos Pequenos, Sérgio Teixeira Jr. Aisa: Mais Que Uma Lição de Vendas, Gisele Oliveira Approach '04 With Attitude, Purpose, Jeffrey Gitomer Are salespeople made or born?, Dave Kahle Beware of Vendors Bearing Solutions, Dave Stein Boosting Government Productivity, Thomas Dohrmann e Lenny Mendonca Brazilians blazing trails with Internet technology, Jack Chang Bursting the CMM Hype, Cristopher Kock Can China Compete in IT Services?, Giuseppe De Filippo, Jun Hou,  Christopher Ip Como Cercar o Cliente, Revista Amanhã Como Ter Êxito Sob Pressão, CIO Connections That Close Deals, Michelle Nichols Creative Destruction, Richard Foster e Sarah Kaplan Dealing Effectively With The Competition, Dave Kahle Delivering Software as a Service, Abhijit Dubey and Dilip Wagle Easy ERP: A Challenge to Conventional Thinking,  Emmett Holt Eeny, Meeny, Miny, Moe: Software Selection, Its Pitfalls, and How to Avoid Them, Hugh R. Alley Engenharia de Vendas [de Software], Silvio Meira Enterprise IT: Five Predictions for 2007, Stephen Swoyer Exploding The Myths of Offshoring, Martin Baily e Diana Farrell Falta de TI gera perda de R$ 45 bi a 5 setores, Ana Carolina Saito e Carlos Eduardo Valim, Gazeta Mercantil How Do You Develop a Solution With Your Prospect?, Philippe Lavie How Many People Should You Bring To The Next Marketing Pitch?, Sara Holtz How to Choose a CRM System, ACCPAC If Software Is A Commodity, Olin Thompson Indian IT Gets Smarter, South Asia Instead Of Discounting, Back Some Value Out Of Your Proposal, Dave Stein Is Cold-Calling Really Dead?, Karen Klein Is There a Panacea for Enterprise Software Pricing Yet?, P.J. Jakovljevic IT Doesn't Matter, Nicholas Carr Make It Simple, The Economist Mercado de ERP aposta na verticalização de soluções, Fernanda K. Ângelo New Markets for Future Technologies, Rajesh Jain Nine Ways to Be Creative in Selling, Michael Michalko O Que Esperar das Fusões e Aquisições do Mercado de TI, Gustavo Brigatto O Que Fazer Para Não Errar, Françoise Terzian Outsourcing: Beyond Bangalore, Rachel King Política de Software e Realidade Nacional, Sílvio Meira Por Que Muitos Projetos de TI Falham, Ricardo Cesar Positioning Makes Your Marketing Budget Go Further and Hit the Target, Lawson Abinanti Pricing for Profit, John Hiatt Product Pricing Primer, Erik Sink Prospecting: You Reap What You Sow, Dirk Zeller Prune IT Systems, Not Budgets, Michael Schrage Sales Process Questions For VPs of Sales And Their Account Managers, Paul DiModica Salespeople Are Hired To Sell: Are You A Salesperson Or A Clerk?, Bill Brooks Save Time and Money: Shorten The Decision Cycle When Buying Software, Mark Canes Slicing the knowledge-based economy in Brazil, China, and India: a tale of 3 software industries, Fernando Veloso, Antonio Botelho, Ted Tschang, Alice Amsden Should Your Software Selection Process Have a Proof of Concept?, Robert Rudd Software as a Service Is Gaining Ground, P.J. Jakovljevic Stand Up, Sit Down...Don’t Fight, Fight, Fight, Ross Jacobsen Talk So They'll Listen, David Nadler Test Your Customer IQ, Barbara Bix The Care and Feeding of FOSS, Craig James The Cha(lle)nging World of Value-added Resellers, P.J. Jakovljevic The Change Function, Pip Coburn The CIO's Agenda--Make IT Affordable, Workable, and Credible, Olin Thompson The Portable Microsoft?, John Boudreau, Michael Bazeley The Presentation Trap: Why Making Presentations Can Cost You The Sale, Jeff Thull The Sales-Savvy Techie, Allan Hoffman Throw Away Your Financial Statements: Managing by Metrics, Charles Chewning Jr. Top 5 Technology Projects in 2005, Todd Spangler Top Ten Criteria For Selecting Accounting Software, Deloitte & Touche Uma Fresta Para Ver 2006, Edson Perin Understand the "Value" of Your Offering to Your Customer, Gary Walker Use a Prospect Logbook to Close More Deals, Paul DiModica Value Selling at Cisco, Joshua Rossman Want Cash For Your Tech? Think Like An Investor, D.C. Kuhns What Are Your Competitors Telling You?, Lawson Abinanti What Global Executives Think About Technology and Innovation, The McKinseyQuaterly Which Golf Clubs Are Better?, Aureliano Rivera Why IT Matters in Midsized Firms, Keystone Strategy Podcasts e Vídeos   Seven Fixes for Lackluster Sales Performance, Bill Lee lê Jim Meisenheimer The Art of The Start Video, Guy Kawasaki